Waiting in a ocean of iShoppers, it struck me, really struck me. Everything was named, iSomething.
Before 2001, there is no ipod device there is no iAnything. In 1998, the iMac began the iEverything movement. Before that, Everything really began by having an ‘e’. Each one of these i’s looking at me got me thinking. A business as innovative as Apple names its items by having an i? Could it have been Emerson’s consistency at play or could it have been deficiencies in creativeness like Microsoft naming its new phone, WindowsPhone? More… »